Managing Email Effectively: Email Management Best Practices And Tips

Email turned 46 years old in 2017, and in that time, it has transformed every aspect of how we work and communicate with each other.

Now, more than 2.6 billion people use email to exchange 215.3 billion messages a day, with traffic increasing every year.

The average person has 1.8 email addresses, and those addresses aren’t simply used to exchange messages; they are also logins and identifiers for social media accounts, website logins, rewards programs, and more.

Particularly in the world of business, email is an essential communication tool, but, unfortunately, email has also been shown to have negative impacts on productivity.

Email Management Consumes Time

The average worker receives 304 business emails a week, checks email 36 times an hour, and spends a staggering 4.1 hours a day on work-related emails.

Email Is a Distraction

Not only the active task of checking an inbox but the smaller distraction of attending to notifications, costs valuable time in task-shifting.

It can take 16-20 minutes to recover full focus and concentration after each interruption.

Furthermore, studies show that only 38% of emails contain important, relevant information, while 62% are not important.

Email Spills Into Non-Work Hours

87% of white-collar workers check email outside of work hours.

80% of workers check email before going to work in the morning, and 30% check them before they even get out of bed.

With 65% of all email communication happening via a mobile device, work emails are eating into personal time at an ever-increasing rate.

In short, while many of these emails are important and contain relevant information, the way in which most workers use email hurts productivity and workplace performance.

Email Spills Into Non-Work Hours

While the increasingly low signal-to-noise ratio, the use of email instead of instant, chat-like messages, and the intrusion into personal time are also challenges that pertain to company and workplace culture in general.

It’s clear that individual users need to adopt strategies to help better manage their inboxes and their time.

Effective email management relies partly on user habits and partly on adopting effective tools.

It’s important to use the right technology solutions to manage email traffic and communicate effectively.

But it’s also important to cultivate personal habits that keep your workday efficient and productive.

1) Conserve Your Cognitive Resources

Studies show that restricting email checking to specific, designated times in a day, and signing out and silencing notifications in the meantime, both increases productivity and reduces stress.

The total time investment may be the same, but spending an hour on email first thing in the morning, before lunch, mid-afternoon, and at the end of the day, preserves the ability to concentrate on specific tasks.

Designated, batch-processing times increase productivity and work quality, as well as reduce stress and lower heart rates.

2) Adopt Better Tools

Skip email altogether when it’s not the right communication tool for the message.

At any given time, your inbox probably contains memos, tasks, meeting invites, important messages, and junk. Sometimes a phone call communicates faster and more effectively.

Adopt an instant message or chat software for short messages that need quick replies.

And use an email management and visualization software like Flow-e, that allows quick sorting, delegating, and follow-up of emails, reducing time spent searching and managing your inbox.

A dashboard-style tool that helps you swiftly sort and categorize these different kinds of content makes managing your inbox faster, and gets you back to work.

3) Protect Your Personal Time

This may be the most difficult thing to do, but switch off work emails outside of work hours.

Your friends and family, even your favorite game or TV show, deserve your undivided attention.

Protected personal time is essential for your physical and mental health, and actually improves performance during work time.

Managing Email Effectively

Finally, email traffic can be reduced overall, or made more useful and relevant, by making some simple changes to your writing style.

After all, a huge amount of time spent writing an email is time spent clarifying prior emails, a trend that is maddening for everyone.

Here are some writing tips to exchange fewer, shorter messages with better communication and outcomes:

4) Use The Subject Line

Everyone knows how frustrating it can be if a thread has gone on for some time and the original subject and distribution list no longer applies to the present conversation.

Long threads with off-topic subject lines make email management even more difficult.

Before you reply-all, check the subject and the distribution list.

If necessary, start a new conversation with the right people and the right topic.

5) Lead With The Outcome

Open the email with the purpose of the email and the desired result, in just a sentence or two.

If necessary, you can go on to include details and reasoning, but opening with action items focuses the reader’s attention and makes your goal clear.

6) Delegate And Specify

If the email is addressed to a group of people, make it clear which action items are assigned to which individuals.

Emails with vague requests for action are likely to be disregarded.

Or, worse yet, lead to a bunch of replies which are simply clarifications of the original request.

7) Mind The Reply-All

Sometimes it’s necessary to acknowledge the receipt of an email, but nobody wants an inbox full of simple acknowledgments that aren’t even addressed to them.

Use reply-all sparingly and only when necessary.

8) Skip The Sign-off

In today’s business world, it is not necessary to close an email with a salutation.

While including “best regards” in your signature might be an old habit, it’s not necessary, and can add clutter to a long thread.


In today’s working world, you are responsible for managing your own work time and output.

Build personal, social, and technological systems that support your productivity, and reduce time and attention spent on distractions and unnecessary communication.

Following these tips can save time, preserve the quality of your work, increase the quality of your communication, ease follow-up and reduce forgotten tasks, and make you a happier person.

Picture credits: Freepik

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